C.A. Benchmark 1
CHIROPRACTIC'S CORE PRINCIPLES
-Why we are different
-The function of the Nerve System
-Basic Anatomy of Spine & Nerve System
-Chiropractic Terminology
-Your Role as a Chiropractic Assistant
C.A. Benchmark 2
THE EXCEPTIONAL CHIROPRACTIC ASSISTANT
-Steps of Service
-Company Objectives
-Improving People Skills
-Ritz-Carlton Level Service Training
-Personal Image
C.A. Benchmark 3
TELEPHONE PROCEDURES
-Proper telephone etiquette
-Verbal communication skills
-New Patient calls
-Handling patient questions
-Scheduling over the phone
-Handling sales calls, etc.
C.A. Benchmark 4
SCHEDULING PROCEDURES
-Scheduling New Patients, Reports, Exams
-Multiple appointment scheduling
-Keeping patients on track with care
-Scheduling for your New Patient Health Talk
-Scheduling for 1 Doctor/1 CA practice
C.A. Benchmark 5
THE FIRST VISIT SYSTEM
-First Impressions & Etiquette
-Important and Necessary Documents
-Communication Skills
-Procedures and Policies
-Financial Communication and Policies
C.A. Benchmark 6
THE SECOND VISIT SYSTEM
-The Report of Findings system
-Communication for Care Plan Recommendations
-Handling Questions
-Documents necessary
-Commitment from the Patient
C.A. Benchmark 7
THE FINANCIAL SYSTEM
-How to address commonly asked questions competently
-Handling questions about scheduling or finances
-Handling objections, concerns or disgruntled patients
-Knowing the difference between a Doctor question and a C.A. question
C.A. Benchmark 8
HANDLING PATIENT QUESTIONS AND CONCERNS
-How to address commonly asked questions competently
-Handling questions about scheduling or finances
-Handling objections, concerns or disgruntled patients
-Knowing the difference between a Doctor question and a C.A. question
C.A. Benchmark 9
THE RECALL / MISSED APPOINTMENT SYSTEM
-Communication strategies for calling missed appointments
-System training for retention
-Handling repeat missed appointments
-Communication strategies for Re-engaging inactive patients
C.A. Benchmark 10
THE REFERRAL GENERATION SYSTEM
-Becoming your Doctor’s best asset
-How to connect with patients that encourage referrals
-Family referrals
-Generating Success Stories
-Growing the practice from the inside
C.A. Benchmark 11
HELPING BUILD YOUR DOCTOR’S PRACTICE
-Gain confidence & ease talking Chiropractic outside of the office
-How to handle objections/concerns/questions from prospective patients
-How to do a Spinal Screening
-How to create and manage internal and external marketing events
C.A. Benchmark 12
IMPROVING PATIENT FLOW (INCREASING CAPACITY)
-How to Increase patient visit capacity
-Identify Barriers to Growth
-Streamline Procedures
-Improve Efficiency
-Avoid the Growth Trap