C.A. Benchmark 1

CHIROPRACTIC'S CORE PRINCIPLES

-Why we are different
-The function of the Nerve System
-Basic Anatomy of Spine & Nerve System
-Chiropractic Terminology
-Your Role as a Chiropractic Assistant

C.A. Benchmark 2

THE EXCEPTIONAL CHIROPRACTIC ASSISTANT

-Steps of Service
-Company Objectives
-Improving People Skills
-Ritz-Carlton Level Service Training
-Personal Image

C.A. Benchmark 3

TELEPHONE PROCEDURES

-Proper telephone etiquette
-Verbal communication skills
-New Patient calls
-Handling patient questions
-Scheduling over the phone
-Handling sales calls, etc.

C.A. Benchmark 4

SCHEDULING PROCEDURES

-Scheduling New Patients, Reports, Exams
-Multiple appointment scheduling
-Keeping patients on track with care
-Scheduling for your New Patient Health Talk
-Scheduling for 1 Doctor/1 CA practice

C.A. Benchmark 5

THE FIRST VISIT SYSTEM

-First Impressions & Etiquette
-Important and Necessary Documents
-Communication Skills
-Procedures and Policies
-Financial Communication and Policies

C.A. Benchmark 6

THE SECOND VISIT SYSTEM

-The Report of Findings system
-Communication for Care Plan Recommendations
-Handling Questions
-Documents necessary
-Commitment from the Patient

C.A. Benchmark 7

THE FINANCIAL SYSTEM

-How to address commonly asked questions competently
-Handling questions about scheduling or finances
-Handling objections, concerns or disgruntled patients
-Knowing the difference between a Doctor question and a C.A. question

C.A. Benchmark 8

HANDLING PATIENT QUESTIONS AND CONCERNS

-How to address commonly asked questions competently
-Handling questions about scheduling or finances
-Handling objections, concerns or disgruntled patients
-Knowing the difference between a Doctor question and a C.A. question

C.A. Benchmark 9

THE RECALL / MISSED APPOINTMENT SYSTEM

-Communication strategies for calling missed appointments
-System training for retention
-Handling repeat missed appointments
-Communication strategies for Re-engaging inactive patients

C.A. Benchmark 10

THE REFERRAL GENERATION SYSTEM

-Becoming your Doctor’s best asset
-How to connect with patients that encourage referrals
-Family referrals
-Generating Success Stories
-Growing the practice from the inside

C.A. Benchmark 11

HELPING BUILD YOUR DOCTOR’S PRACTICE

-Gain confidence & ease talking Chiropractic outside of the office
-How to handle objections/concerns/questions from prospective patients
-How to do a Spinal Screening
-How to create and manage internal and external marketing events

C.A. Benchmark 12

IMPROVING PATIENT FLOW (INCREASING CAPACITY)

-How to Increase patient visit capacity
-Identify Barriers to Growth
-Streamline Procedures
-Improve Efficiency
-Avoid the Growth Trap